Our Story

Where It Started

78 Brewing Co. enters a crowded craft beer market with something most brands can’t manufacture: a great story, an iconic founder, Tina Charles, and a standard rooted in earned excellence.

Founded on the legacy of a historic undefeated run, 78 Brewing Co. is built on discipline, commitment, shared moments, and the communities that shape them. It does not chase trends, gimmicks, or posture. 

Founder Tina Charles

78–0 represents one of the most dominant achievements in college basketball history: the UConn Women’s Basketball team's back-to-back undefeated national championship seasons, winning 78 consecutive games without a loss. As a member of that historic team, founder Tina Charles helped continue a standard of excellence built on preparation, accountability, sacrifice, and commitment.

That achievement inspired 78–0 Hazy IPA, the flagship release of 78 Brewing Co. More than a beer, it serves as the foundation of the brand’s identity and the benchmark for every future story, partnership, and release under the 78 Brewing Co. name.

Most beer brands are built around a feeling; 78 Brewing Co. is built on real experiences and standards earned through the work that goes into them. The name, the number, and the foundation story were earned on the court through real commitment and sacrifice. Everything 78 Brewing does should feel as if it were built the same way: with intention and care. No shortcuts. 

As the brand expands, each release under 78 Brewing Co. is designed to honor authentic stories, communities, and moments worth remembering, creating a shared experience rooted in connection, culture, celebration, and legacy.